Fabrics & Fibres
Cellulosic Fibres
Modal, viscose and lyocell fabrics begin life as a tree. These fibres have the same base raw material as linen and cotton: a carbohydrate found in all plants known as cellulose. Viscose, modal and lyocell are manufactured from wood pulp, which once dissolved is spun into textile fibres. Lightweight and drapey or densely woven, these plantbased fibres are a mainstay in our womenswear collections.
Modal, viscose and lyocell fabrics begin life as a tree. These fibres have the same base raw material as linen and cotton: a carbohydrate found in all plants known as cellulose. Viscose, modal and lyocell are manufactured from wood pulp, which once dissolved is spun into textile fibres. Lightweight and drapey or densely woven, these plantbased fibres are a mainstay in our womenswear collections.
We are mindful of the processing impacts of cellulosic fibres and our preference is to source from mills that minimise their impact on the environment. It’s estimated 150 million trees are logged every year to be turned into fabric; many of them are part of ancient or endangered forests. We are therefore working with environmental non-for-profit Canopy towards eliminating these forests from our supply chain. WHAT WE USEModal
Commonly spun from the cellulose of beech trees, modal has a silklike, smooth handfeel. It’s a fabric that’s easy to print, yarn dye and garment dye as it’s approximately 50 per cent more water-absorbent than cotton. We also love blending this soft fibre with cotton and viscose to add drape to t-shirts and pants. Viscose
Viscose has a cool, dry handfeel and skims the body beautifully. It blends with other fibres well and can be woven into lightweight, fluid georgettes or very dense, high-twist fabrications for womens tailoring. We love this fibre’s ability to retain vivid colours and its silky lustre. Lyocell
Lyocell is naturally breathable and resistant to wrinkling. The microscopic sur faces of lyocell fibres are smoother than that of modal, cotton and wool, meaning it sits gently on the skin. A great fibre on its own, we favour adding it to other natural fabrics, such as cotton and linen to help with drape and fluidity. EcoVero
EcoVero is a responsibly sourced viscose fibre, produced using pulp from renewable wood. The manufacture of this fibre generates up to 50% lower emissions and water impact compared to standard viscose. Nearly all the chemicals produced during production of EcoVero are recovered and reused, contributing to a cleaner environment. Great for adding a draped finish to styles, we love using it in dresses and blouses to create a beautiful soft, flowing silhouette. WAYS TO CARECellulosic fibres are easy to care for, but there are a few rules you should follow. Generally, we recommend a cold handwash separately for these garments but always read the care instructions. Once washed, don’t be alarmed if your viscose top or dress shrinks a little. This is normal due to the fibres expanding when wet, causing the fabric to become stiffer and it can be remedied easily by steam ironing the garment on a medium setting. This will relax the yarns and restore the garment to its original shape. View Ways To Care
Commonly spun from the cellulose of beech trees, modal has a silklike, smooth handfeel. It’s a fabric that’s easy to print, yarn dye and garment dye as it’s approximately 50 per cent more water-absorbent than cotton. We also love blending this soft fibre with cotton and viscose to add drape to t-shirts and pants. Viscose
Viscose has a cool, dry handfeel and skims the body beautifully. It blends with other fibres well and can be woven into lightweight, fluid georgettes or very dense, high-twist fabrications for womens tailoring. We love this fibre’s ability to retain vivid colours and its silky lustre. Lyocell
Lyocell is naturally breathable and resistant to wrinkling. The microscopic sur faces of lyocell fibres are smoother than that of modal, cotton and wool, meaning it sits gently on the skin. A great fibre on its own, we favour adding it to other natural fabrics, such as cotton and linen to help with drape and fluidity. EcoVero
EcoVero is a responsibly sourced viscose fibre, produced using pulp from renewable wood. The manufacture of this fibre generates up to 50% lower emissions and water impact compared to standard viscose. Nearly all the chemicals produced during production of EcoVero are recovered and reused, contributing to a cleaner environment. Great for adding a draped finish to styles, we love using it in dresses and blouses to create a beautiful soft, flowing silhouette. WAYS TO CARECellulosic fibres are easy to care for, but there are a few rules you should follow. Generally, we recommend a cold handwash separately for these garments but always read the care instructions. Once washed, don’t be alarmed if your viscose top or dress shrinks a little. This is normal due to the fibres expanding when wet, causing the fabric to become stiffer and it can be remedied easily by steam ironing the garment on a medium setting. This will relax the yarns and restore the garment to its original shape. View Ways To Care